You Need Actionable Data to Survive
Data is the lifeblood of a company in the 21st century. It’s essential for understanding customer behavior and anticipating their [...]
Data is the lifeblood of a company in the 21st century. It’s essential for understanding customer behavior and anticipating their [...]
It might seem like large banks and FinTechs have an insurmountable lead when it comes to providing customized offers to customers given their huge investments in customer analytics. That's not necessarily true, and institutions with much smaller budgets can still compete in the personalization space.
Leaders at some business banks may view the digital transformation as being relevant only for more consumer-focused institutions. Nothing could be further from the truth, and a failure to act now may place your company in an increasingly challenging and non-competitive position.