Lessons Learned from a Digital Banking Conversion
Conversions are never fun. This article shares some lessons learned from a 2022 mobile/online banking system conversion.
Conversions are never fun. This article shares some lessons learned from a 2022 mobile/online banking system conversion.
The financial services industry is experiencing a period of rapid change driven by near-term events like the pandemic, overlaid on top of the longer-term digital transformation of the economy. The companies that manage to survive over the next few years will be the ones that are most successful in adapting to this new business environment.
As America keeps pushing to reopen, financial institutions must learn from their pandemic experience and figure out how to pick up the essentials of old strategic plans and stitch them to fresh ones for the 'new normal.'
Financial institutions are all selling the same products that have been defined by regulation rather than customer need. With the creative application of digital technology, however, it is possible to develop innovative new products that better address customer needs and can differentiate your company from the competition.
Many traditional financial institutions are reluctant to pursue important digital transformation projects without first being able to demonstrate a positive expected return on investment. This is unrealistic for many transformation-related investments, and may jeopardize the company's long term survival.
Leaders at some business banks may view the digital transformation as being relevant only for more consumer-focused institutions. Nothing could be further from the truth, and a failure to act now may place your company in an increasingly challenging and non-competitive position.